Whether you have a well-established business or you are interested in setting up a new company or scheme, you need a digital marketing strategy. Without effective online marketing you will struggle to compete – and simply creating a free website or blog and putting some content on it is not enough. You need to attract people to your website and blog. You need to convert these visits into sales. And you need to reach your audience through a variety of social media channels. If you want to create an online marketing strategy from scratch, here’s what you need to do. 1) Focus on your Audience The first step in any marketing strategy, for any product or service, is to identify your audience. When you do not know who you are selling to your marketing strategy will end up being scattered across the internet. You need to understand who your customers are. What makes them tick? What problems do they have that your product will solve? How do they use the internet? What makes them happy and