An email subscriber list is one of the most valuable marketing tools you have in your box. The comprehensive subscriber list is a proven resource for effective, targeted marketing. When you have created such a list, it is so sought-after you have to protect it at all costs. Why is a subscriber list so important? Because subscribers are actively opting in to hear about your company and your products. They are already interested and they have made the effort to sign up. When you are building a list, there are some things you need to remember – we’ve got the hints and tips to help you. What is a Subscriber List? The email subscriber list is based on the permission model, which means it contains the information of people who are actively interested in what you have to say – they signed up. When people sign up you collect their information, and use this info to inform your email communications. Segmentation allows you to tailor email messages to your subscribers’ needs. You can gui