Everyone uses content as part of their marketing strategy – everything is content, from blog posts to videos, advertisements to infographics. But are you using content in the right way? Are you creating a successful content marketing strategy that helps lead customers through your sales funnel? Content counts – and everyone has different preferences as to how they receive their content, at different moments in the sales funnel. Here’s how you can effectively use content marketing to improve your sales funnel. First, Blog And then blog, blog, and blog some more. Whether you are selling direct to the public or you operate a B2B company, your blog contains the content that drives people to the initial stage of your sales funnels. Blogs are highly versatile and highly mobile – they have the potential to draw in traffic from all corners of the web. Through your blog you create posts that engage people. These posts may encourage visitors to subscribe. You ultimately cerate revenue w